Friday, July 8, 2011

Advertising in journals - the advantages of using this printing support


It is estimated that there are approximately 160,000 magazines around the world in 29 languages. Despite the fact that a large proportion of these magazines are not exactly setting the world on fire in terms of revenue generation, I think it is fair to say that there is still an important market for this traditional form of media advertising.

For the advertiser, one of the greatest advantages of having a huge selection of magazines to choose is the fact that they are capable of a specific audience that has a particular interest in your product or service of destino.Aunque magazines have a relatively small coverage compared to national newspapers, is the positive advantage to reach a specific audience that makes many people to magazines.

One of the other advantages of magazine advertising is the fact that you can request that your ad is placed in a certain position or within an article. This will improve corporate and commercial overall efficiency of their offerings as well as add a message positive and highly relevant to potential buyers.Of course, if you don't care where your ad appears, will be probably placed in an essay general papel.Esto position means that the advertisement could be located anywhere, but will probably cost less than if it was placed in a privileged position. However, always tries to obtain a price ROP a special position whenever you can, as most editors will be happy to negotiate.

The decision to continue advertising magazine, of course, not be made without some planning medium depth and compare costs associated with benefits. However, when you find the suitable vehicle and its purpose it is to indicate the quality or the elegance of its product, advertising for the magazine is the perfect format.

As with other types of media, it is always very wise to build a friendly level of communication with magazines and coherente.Siempre send in public relations and product news well written and make a point to go and see your favorite feature and publishers of news in a release of product or exposure.You can also pay to take them to lunch each to show their appreciation. The reason for this is mention writers always remember the nice people when they have a space or other company the has decepcionado.Si one magazine decided to have their product or write about it, this means free advertising while in editorial content legitimately.

Remember that it has always been advertising in magazines about how to get a message to an audience of target-specific, in a manner ideally and controlled over a long period of tiempo.Revistas do as well as mainly reach a number of relevant and very loyal readers.However, as new media formats seem to have much better monitoring and supervision of technology instead of advertising, to prevent people using magazines as a lead generation tool.

There is no doubt that the introduction of online pay per click advertising has brought a new wave of advertisers - most of whom do not have to spend a fortune to achieve that people to their Web sites.In comparison with print media, probably no better way to get clicks and possible investigaciones.Es this item 'cost against research» moved many people outside of the qualities historic 'awareness of brand' magazine advertising and more controlled and justifiable Internet advertising environment.

One thing is certain though - magazines created a very credible environment and help build a message of high quality for its products and servicios.Esto could explain what journals are a great vehicle for the promotional when dealing with online media.On the one hand has a message that becomes clicks and which has the mark of quality that adds value to their products.

It is also difficult to match the creative resource and design that can bring the magazine advertising opportunities that .Publicidad outdoor also makes this work well, but this media tends to show in an environment far more busy street or road location - certainly not in a comfortable armchair in its Sun Lounge.

This point of sale 'media without an obvious reason' that builds is the attraction of magazines to a wide range of advertisers.

If you can find a magazine that reaches your target audience perfectly, can be much worse to use this medium to scream its brand and the aspect of the quality of what you can do for your potenciales.después all customers, an image paint a thousand words.








Andrew Long is an advertising sales consultant and expert in the field of the generation of revenue for websites and other means of communication. He offers media companies a customized solution for the sale of advertising and earn money from their websites and other media.

This article can be used in other relevant Web sites, but they must show a reference to the author and web http://www.selling-advertising.com live link.


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