Newsletters come in all sizes and style, but the only thing that success bulletins have in common is that stay POWER, which means they are interesting enough to be read, read they and passed. You can obtain this result for your newsletter, also, with a little creative thinking.
First, get out of the routine thinking that if everyone else is doing something, you must also.That mistake cost you readers, making your boring newsletter and eventually cause you eliminate future problems due to its return on investment is not what esperaba.pensar out of the box, be creative and get noticed.
Remember that the newsletter is written for your readers, not to usted.Si produces a newsletter to soft - sell your organization and your products or services rather than connecting what you are selling in each tiny space will be much better in the long plazo.Aquí there are rules to follow based on the most successful newsletters out there:
1. If you are customizing your newsletter with the name of the receiver, ensure there is no bad scores, uses case-insensitive text and nothing is truncated.
This screams junk e-mail:
MR JOE SMITH
BOX OF PO 256
N PARK ST
CLEVELAND OH 44071
This tells the class:
Mr. Joe Smith
P.O. Box 256
North Park Street
Cleveland, Ohio 44071-0030
To do this you need to clean up your current database, add fields such as first name, second name, etc. Each new entry must be entered correctly as they are added.
2. Consistency is key, so make sure that his departure is consistent with its current image in terms of color, fonts, logo, etc. Assign a unique name for your newsletter. You can check the directory of newsletters or do some searches on line to find out if someone has taken the name (s) who is considering. be sure to follow the consistency of the newsletter on all pages.Once you have the look you want to stay with her in each topic. Slightly may vary its design, but maintain the look and feel the same on all issues.
3 Make free! If you do not want to read material boring, hard to sell to your readers?Keep this format - 50% company news and product information related, 25% free only (puzzles, mazes, interesting facts) and 25% (headers, images, photographs, animated) graphics cigars .Mantenerlo fun and interesting media is stays around and goes around, thus not only increase the chances of your receiver will be read and read your newsletter, but passed it a colleague to read as well.
4 Be consistent in content. Spend most of their time in the first edition. Devote space that contained certain issue and maintain the same for each problem that content area.Think of any newspaper, magazine or journal receives.In each number the same content appears in the same areas.Change the text or graphics within those areas, but the general content remains the same.The first question must be its plantilla.Si creates a template winner in principle is simply a matter of removing the current information and connect new information to future editions.
5 Be consistent with the timetable for their problems.You can schedule shipment in advance, so you know you have to do when to the self-imposed deadline, but make sure you meet that deadline.Imagine getting your Sunday newspaper a week on Sunday morning, next Monday morning, the next Saturday afternoon... get the picture.
6. The white space is a good thing!Do not attempt to contain as much information as possible in each tema.Si needs more space, add a page or increase the size of their publications, but not at the expense of legibilidad.Texto body force adjustment information keep 11 to 12 points and should be fine.
7 Speaking of readability, here are some rules to seguir.eche look to any publication established and you will see them by following these rules exactas.después years of the publication of their own problems, they know what works.Body copy should always be 11 to 12 point, Times Roman.Esto is what you see when reading a newspaper. short extracts and separate paragraphs can be Helvetica, slightly smaller.Authors and other bylines may be even smaller, 9-10 points, Helvetica or times and in cursiva.En normal areas bulletin stick some common sources, but you can get creative in the reserved areas for fun facts, fun things, like puzzles, tips, etc.Get too creative with sources will drive people away from their newsletter.
8 Create PDFs of each issue and publish them to your site Web.Crear a file of all previous newsletters by date for readers and visitors to access to.
9 Do interactivos.La fun part has much to do with this! what if you're in the midst of a Wordseach puzzle in a newsletter, you throw it when they are interrupted or hang up can collect it later?But you can be truly interactive in simple ways that provides options for your readers to interact with you through the creation of contests and response forms.You can plan their distractors much in advance for each problema.A following we present some ideas that have occurred in the past...
...Create a cartoon character to use in a cartoon strip for each of their problems and hold a contest to name the carácter.Todos which responds receive a small gift, winner receives something more substantial and gets your name and your organization's name printed on the next edition. possibly printed on the strip cartoon!
...Hold contests to give ideas on how to improve the newsletter that are leyendo.Sorprendería in how many readers want to put your two cents!
...Intentionally placed the misspelled words within the text of the boletín.Celebrar a contest with all those who can find the correct number of intentional errors received a promotional gift.
...Update the database through the inclusion of a form in the recipient the form using the information you already have, leaving blank for receiver complete and return to other respondent áreas.cada completar.Precomplete receives a gift of appreciation.
...Hold a raffle with each newsletter with a number of unique code, that the reader has to go online to see if they have alleged ganado.Por, nothing prevents having you each entry win a custom, marker Notepad or calendar!
...Any granting of prizes or gifts must be related to your organization and must have the power to stay, así.Por example, if you are an editor, create custom bookmarks to give everyone who respondieron.Su name contained in the bookmark, his name appears in the marker are inexpensive and unique!
No matter is how small your organization, you can create a pending newsletter yourself with proper planning, design, creative ideas and consistent execution.
Neil Walsh
Designs of gave
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