Super Sunday Teach Us what can "Little Guys" of marketing?

Did you know a 30 seconds during the 2006 Super Bowl spot a whopping 2.5 million $ cost? It is a second of $80,000!

But consider this: 90 million people watched the game, and many of them did just to see the ads.

What I am talking about advertising of SuperBowl to small business owners and solo professionals are marketing on a shoestring budget?

What after all, that even you can begin to relate to that kind of money spending on marketing? I know that I can not!

But you can learn this spectacle of marketing.Here are some of the ways...

Lesson # 1: How "Buzz" to work

SuperBowl advertisers are taking advantage of the environment, in his message es.La buys a plot of land during the SuperBowl is unlike the purchase of a terrain in any other momento.Hay a great, great, great luminous focus on those ads, and this is good news for advertisers.

Why is this important?

When you have an event with much pomp, creates an environment where people are paying attention. calling the attention of people is often greater challenge of a marketer.

With these announcements, the first obstacle is a matte.

Lesson # 2: Taking advantage of free advertising

Everyone is talking about the game and, more specifically, salespeople. For weeks before, the game and weeks later there is news about announcements. only Google "SuperBowl ads" and will be.

These advertisers are not maniquíes.Todos this PR provides additional exposure without additional cost and adds paid mileage for your marketing.

Lesson # 3: Using today's technology to reach customers

This year all the talk was about Burger King, who made his SuperBowl spot available for download on Sprint mobile phones.

None of this has nothing to do with the quality or cost of these areas.

It has to do with marketing strategy.And you can apply these same strategies marketing regardless of your budget.

Ask yourself, how you can capitalize on buzz... or create it.Are you launching a new program?Only not spring into your audience.

Mocking them for....let they know is pronto.Si publish an ezine or newsletter, include announcements of their imminent new product or service that weeks before you actually develarlo.construir some anticipation.

Look for ways to get publicity.

There is an event in the industry that can tie? what is news or a trend that may include in? what's happening can capitalize you?

Learn and use technology to get your message.

I know, it is difficult to keep up to date, but as marketers we have que.La technology is changing the way that your customers and prospects get his information. If you do not stay on top of things, may be left in the dust.

In the last 10 years we have gone from printed direct mail, newsletters, digital magazines and e-mail marketing, and now that we are starting the media world driven by the consumer with blogs and podcasts. ask yourself how you can to deliver their marketing and services using these new media.

So, you have three ways you can use and benefit from the same marketing strategies like the big boys.

Debbie LaChusa is the founder and President of DLC marketing, Inc. and business of The National Association of Home-Based.También moms is the author of the career-at-Home mom: Secrets to gaining a figure six income while having time for your familia.Ella is a marketing and home business coach and the international speaker who has shared the stage with teachers of the "Secret" celebrity .you can register for free special report, Debbie "by what marketing isn't Enough" and complementary to your ezine, Stepping Up subscription! in http://www.debbielachusa.com