Many of us in the services business and/or marketing agency are starting to see some patterns of real marketing tangible emerging that companies must be aware of if you want to leverage their marketing dollars in this "post .com implosion economy".
Increasingly important well-designed Web site
It is imperative for a company to have a quality today-web site, but many companies are still vomiting of web sites that are only poorly designed or too complex.Poor navigation (menus and overall site structure) when along with low quality graphics is really problematic (!) - visitors online that less of your company as a result that will harm long-term revenue plazo.Muchos think that just making a minimum job is sufficient, but not taking into account how much is your competition!On the web, any potential customer that is just a click to see a high quality that is well designed and transmits image quality web site
A good rule of thumb when budgeting for a website is to assume will pay approximately 250-300 $. USD per page - this should include design graphics, content development, creating forms of registration, etc.This may sound too expensive for many companies, but for better or worse perception is reality in the world online!Therefore, not short change you, put some resources on its web site and be willing to continue to do so - is now a vital component of the marketing course any company processes that constant update needs as traditional marcom materials (PR, printing, etc.).
Opt-in email trends down but still viable
Emails opt-in or permission-based (i.e. people given "permission" to the market for them) response to Business rates to Business and Business to consumer fall below from where were a year that is 30-50% on average. what? the growing spam deluge is denying quality performance (rates response, purchases, etc.) choose to e-mail.
Choose email remains a viable and excellent way your company market but expect fewer results, lower costs/fees (more providers equals more competition is good) and the need to repeat their campaigns to see tangible results. And not get dazzled by a design company or personnel marketing at home who wants to design an HTML e-mail message fantasy for you - 65-75% of the market nowadays still does not want beautiful graphics, want a brief message, delivered concisely with short paragraphs in text format.Less is more!
Performance based marketing booming
Publishers and advertisers are more willing to accept "performance based" which is based on a "cost per click" advertising increasingly or even a proportion of revenue base. I.e., is not how to put an ad in USA Today and hoping people responds to the publication - now can work with the editors list, runners online and marketing organizations to set up very specific campaigns based on your pay a small cost for a real response to your message through a voluntary email campaign, text link advertisement on a website or an insertion in a newsletter.
Case in point, companies like Virtumundo, Inc. (one of the pioneers in the market based performance) are now willing to collect anything in advance, in many cases to an advertising campaign and do a revenue share with you in the back-end; this is usually 20-40% of its SRP, will vary depending on your products or services.And they will do a test campaign before point campaign to ensure that response rates will be the value of your investment.
Another key advantage for any business that wants to take advantage of the changes occurring in the performance-based marketing is its inherent ability to be very accurate.You can bind a process (campaign) marketing for the web site, newsletter or payment by search engine click on (Overture and now a through Ad Words program Google) with specific demographics that is highly qualified and directed.Again in contrast to the traditional print media where can you set as a target to a certain extent;but not as performance-based marketing.Consider a new plug-in (for example) in the sports section of USA Today - that will offer a sports enthusiast, but not a man who plays tennis clearly lives in United States West, etc.And better targeting will always offer better results, assuming all other matters that are equal.
Search Engine Marketing still a mystery to many
I hate to say it, but the majority of web sites that we still lacks basic HTML fundamentals (title, keywords, description) in place to make their sites can / will be indexed (reviewed by an automated bot software agent) correctamente.Su title is wrong (not to repeat the name of your company), there are too many keywords (you want to 8-12) or incorrect keywords and description of the company is not misspelled or that reads like yet another "mission statement" that has been developed by the CEO/CFO and three Vice-Presidents Senior.Esto is the basic block and the fight against the marketing and must be setup properly when designing a website.
Prepare implement some marketing for quality - search engine marketing resources is fiercely competitive for website rankings; you have 3-5 K web sites coming online every day of the week, and many are trying to drive market awareness of classification S motor. What is a general rule it must pay for standard engine S marketing services: i.e. title/description of the development, analysis, rewrites of content, etc.?Costs vary greatly, depending on your market segment, size of the web site, what type of services that outsource problems of competition, etc.Usually expect to pay $3-6 K for a basic 3-4 months of campaign and then some modest fee for ongoing maintenance (say 200 $-500.per month) .there sophisticated motor/S alternative processes that cost much more than that, but these are typically suitable for companies that have a good budget size marketing and or a large web site that requires a different approach.
About the author
Lee Traupel has 20 plus years of business development and marketing - experience is the founder of Intelective Communications, Inc., company that provides property services customers a results-oriented marketing covered implementation services [http://www.intelective.com] public undertakings.
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