What small business must marketing include a Web site?

Does your small business Web site? If not, why not?

One might think that you because customers and clients are all local, does not need the exposure of the internet, but I think that once más.Se is a tool that can reach people who do not know is there, give existing customers about products and services do not know that you have and substantially reduces the costs of printed publicity!

You have reason to believe that many local customers used the yellow pages - many still do.But with the majority of households, now using the internet, many more are online - search and forming (often badly) opinion that anyone without a Web site must be insignificant! Y however, often, when a potential customer searches services in your city - especially if it is a small village - everything he or she will find is a bunch of sites directory. Do what a disservice to customers who need their products or services!?

You could be there front and Center, inform more experienced clients you are there for ellos.Si Web copywriter writer uses rational methods of SEO, probably you're # 1 in a Google search. It is the first benefit.

But there's more:

Benefit # 2 is the ability to tell the whole story.Your yellow pages ad was unable to do so.

Unless you spend hundreds of dollars a month in that announcement, the space is very limitado.En web your space is limited only by the message that you have to transmitir.Por therefore, why not to use your ad in the yellow pages to drive traffic to your website – where people can learn all about the amazing things have in store when visit you.

You can do the same for print ads in your local newspaper, flyers that gives customers with sales, business card, and much más.Permiten know enough to capture their interest and then take them to your web site to learn the rest of the story.

Benefit # 3: You can create a list of customers:

Once you submit a perspective to your site, offer some kind of seduction free to get your address email and name - you send notice of special news sales, changes in your company, or simply write a note to stay in touch.

Benefit # 4: Save money on printing.

If you publish a brochure to describe the services that you have to lose lots of money and in the interest of the economy, it probably enough for the last 6 months or a year. If something changes two months later, is still stuck with these expensive brochures.

If the same information is available on the web, you can change things in a time - register special sales - offer seasonal articles - and even publish notes holiday thanks to its customers.

And.If you create a page that describes your services, you can print out a few copies when you need them by regular mail to or hand customers.

Benefit # 5: website marketing is cheap!

Compared to almost any other form of marketing, your web site is the tool of less costly and more productive that it can be used.

You may be trapped in the notion that it is necessary to make thousands of dollars to hire a web designer and configure a sitio.Nada could be further from the verdad.De fact don't need all those whistles of bells- are demonstrated to undermine the effectiveness of copia.Si sale can use e-mail, you can use simple and inexpensive templates, available via the sites as much más.Nombres domain, GetResponse, and storage cost about $10 per year and cheap accommodation, too.

Compared to the cost of the print advertising in several hundred dollars each month - or week - the website is a ganga.Incluso hire a writer of collateral is not vista first caro.A may seem expensive, but when one considers that it is there and made - and that same site and the same copy will serve well for a very long time, the cost pales in comparison to the value.

You can learn to make small changes without hiring nadie.Por example if prices change or add a phone line or change your address, you can easily do these cambios.Créanme, I am one of the most non-techie people on the planet, so if I can do it, so it can be.

If you don't already have a website, why not start working on it today?

Cliff on Mars is a writer of specialized freelance copywriter in making people feel good about the purchase of products or services - or donate to worthy causes.

She has extensive experience in writing press releases direct sales, postcards, copy space, announcement letters, search engine optimized web copy and más.Ella is also available for creating marketing plans and editing services.

You can visit http://www.marte-cliff.com - while you're there, sign up for your ezine marketing.Al do, you get access to reports to help you get better results from your own handwriting.