Print Yellow Pages advertising - The Bell is Tolling

If (SEO) search engine optimization has taught us anything, has taught us that each individual industry requires a different approach from the SEO. The same lesson is true to print Yellow advertising pages. Print Yellow Pages advertising still works for two specific types of businesses.

First, are dentists, cosmetic surgeons and lawyers who spent amounts scandalous in their print Yellow Pages advertising budgets. It seems impossible in economy in the current frantic line that these advertisers could make a reasonable return on their investment.However, if we all need the surgeon dentist and cosmetics are a handful of customers, while counsel only needs a client from the yellow pages to recover their investment, starts to have high sentido.Los margins for these enterprises demand allow serious yellow pages advertising spending.

Secondly, there are plumbers, contractors and companies for heating. number of monthly calls you get from these advertisers auto parts is well above the norm, and if you think, is usually called these companies when absolutely needed. And when was the last time calls for a plumber in case of emergency?

High margins and high volume call are the two main reasons to stay in the print Yellow pages... for now. If your company is not in any category, I suggest to move their advertising dollars to search engine marketing, taking into account that most search engines receive your local yellow pages companies results so it would be a mistake to withdraw completely from the product.

I have no doubt yellow pages advertising still works for a variety of businesses and representatives of the yellow pages will continue to push the print product, not if your margin was about 50% in one of its products.

Recently said still representing 90% of income editor yellow pages print product.Power have done a magnificent job printing margins milking but think about it, 90% in printing, only 10% of revenue from the tsunami is advertising on línea.Sospecho short-term gain will give rise to long-term pain.

When advertisers SMEs towards online marketing Stampede in the next 18 months, that figure of 90% will begin to feel like quicksand, if isn't it already.

Pay per click advertising, social search engine optimization media marketing are new frontiers for small empresas.Cuando is the yellow pages, the Bell is toll.

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Barry Byers is advertising for small business consultant with clients throughout North America.