How initial Got marketing and advertising?

Advertising as we know, it probably began to prosper in 1904 when John Kennedy gave to the world, that definition: advertising is entrepreneur-in-Print. A definition which has not been improved since and many have tried.

But today advertising began a few years before Kennedy when Richard Sears produced the first catalogue order by mail (around 1892).This catalogue contains hundreds of pages of articles for sale and each with its own copy of Sears Roebuck venta.Y is still strong today, marketing and sales.

Around this time, advertising agencies emerged everywhere.And persons employing and training, left us with these treasures that all principals marketers today displayed their library of resources used to your benefit.

Shortly before Kennedy arrived on the scene, Claude Hopkins is vinieron.Nos left a legacy that we should all thank por.Fue pioneered market, sampling, testing and much more.

At the end of the last century there were many others: Walter Dill Scott Maxwell Sackheim, Haldeman, John Caples, to name only 4 July.

Then, in the middle of the century appeared such geniuses as Elmer Wheeler, Robert Collier and other contemporaries.

In the post-war, advertising for large David Ogilvy, Joe Karbo, Gary Halbert also made their mark.

And living legends John Carlton, Jay Abraham, Dan Kennedy, Ted Nicholas, all made many millions both for themselves and their customers.

Towards the end of the last century, the largest of all marketing tool of times broke the world - the Internet, Ken McCarthy, Internet.Pionero is still around and their "System" seminars are an absolute must attend.

The Internet has opened a new world for advertising and marketing.Y was born a new breed of empresario.chicos as the great afternoon, Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done in a short space of time.

But one thing that all these "gurus" have in common is that they have studied the mercados.Han studied psychology of what makes comprar.Que people have learned these principles the great masters of the past John Kennedy, Claude Hopkins, Walter Dill Scott, Elmer Wheeler.

And that is what we are about my items.

You extract the beginnings of advertising and get a view of the writings, ideas and philosophies of the majority of marketers elders who never lived.

You will surely recognize much of the material mentioned as we take the 'tour', but it is doubtful that you will have come across everything.

All senior marketers recommend that continually adds to his education and will not better collecting any (or all) of the materials that you will know your "tour".

Each manuscript mentioned in this "journey" is a desirable addition to your library of resources.

Collect them, and maybe one for the vez.Y you will benefit from them as well as all the great masters have made past and present.

This article is a brief history of the events that led to the emergence of John Kennedy in 1904.

But it also highlights some milestones in advertising.

1704 First announcement in the newspaper appeared was in a Boston Gazette and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin begins to publish the newsletter of Pennsylvania in Philadelphia which included advertisements.

First magazines announcements of 1742 United States published by Benjamin Franklin in general magazine.

Daily hit United States 1784, Pennsylvania and Daily Advertiser package starts in Philadelphia.

1833 Benjamin day publishes the first successful "penny" newspaper, the movement of the Sun reached 30,000 by 1837 that became the largest in the world.

1843 Volney Palow opens the first advertising agency in Philadelphia.

1868 Francis Wayland Ayer opened N. w. yesterday and children in Philadelphia with only $250.

Its first customers include Montgomery Ward, John Wannamaker department stores sewing singer and pond beauty cream machines.

1873 The first advertising agencies Convention was held in New York.

1877 J.W. Thompson buys Culter and Smith William j. Carlton and pays $500 business and $800 for Office furniture.

Founder of large stores of 1880 John Wanamaker becomes first retailer to employ an editor of advertising time full John e. Powers.

Wannamaker ago famous statement: half my advertising is waste, simply do not know which half.

1881 Daniel M. Lord and Ambrose Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble announce Ivory Soap with a huge budget of $11,000.

1886. Yesterday aside promotes advertising with the motto: maintenance of the everlastingly in brings success.

1886 Richard Warren Sears became the first marketer directly around the world.

Opens the 1891 George Batten and company.

1892 NW yesterday hired the first writer to full-time copywriter.

Formed of Sears Roebuck of 1892.

Ink printer of 1893 founded by George p. Rowell.Una magazine that serves as a school teacher shortly in the art of advertising.

Help of 1898 d.c. yesterday at national biscuit co.launch the first cookie Uneeda pre-configured.

1899 Soup Campbell makes its first advertising.

JWT 1899 becomes the first agency to open an Office in Londres.1900 N. w. yesterday set an obtaining Business Department to plan advertising campaigns.

1904 E. John Kennedy bursts on the scene to forever change the face of advertising.

My next article will continue with the evolution of advertising as we know it.

Order by mail, Ted Nicholas guru says marketers old ones were the best, and that they and the works that occurred, should be - did it!

Peter Woodhead is the author of a package of domain public works in advertising and marketing reveal secrets that only the top gurus have had access to - up ahora.estos materials and details on how to register for your mini-ecourse can be found at http://www.LongLostMarketingSecrets.com

How to build good impression for your business through Short-Run printing

The digital age offers businesses many routes to take in terms of advertising and tended the word of their products and services. This includes having copies of short term for their marketing tools.

Not get intimidated by the concept of advertising. It is not as expensive as it seems. Really, you don't have to deal with the media, if you still are not prepared financially.This will have a lot of really save your parte.Pero there are other options you might want to test, as for example, to print.

The means of printing, in terms of marketing, offers a lot of selection.You can start with a simple business card, and then proceed with pieces of marketing direct as postcards and catálogos.También try flyers, brochures and newsletters. But if you want their materials in large format and want to make quick, and then the impressions of short-term concept apply to you.

This type of delivery was made possible by the digital age you can request materials according to exactly how many necesita.La correct printing company will accept even a single order a poster or banner. And because this is digitally processed, processing time is rápido.Incluso may be only a day depending on the company printer of your choice.

But more than their tools and how to get them done, must master the science and art of how to encourage people will try and try their services often and either vez.Y this may be possible on the following tips.

1. To stay in business, you should distributed word about usted.Pero you have to make sure that words that people hear are those that help you develop a positive image. This will be possible if you do your business right and think of every step you make carefully.

2. If you are going to publish reviews about your company on your website or to publish them in magazines or newspapers, ensure that only you publish what is true. Do not invent anything that you can not offer. Only then can be victim of his own trap.

3. The products must be part of the lifestyle of the people.This is a good goal you must lograr.Al do it, people will go to you not because they want but they have and you need to.

4. To sign their clientes.Pero feedback forms have to be careful as what to do for those.Read them all.Take all necessary measures so that we can achieve that customers have been noted for you.It is also part of the building its reputation.Therefore stay directly to the path to your goal to avoid pitfalls.

Copywriter can help spread the word about usted.El problem now is how the public will absorb these palabras.Por you have to make sure that apart from providing short-term impressions, copies yourself with the measures necessary in order to build a good impression that will last a long time.

She loves to read and talk about anything under the sol.De current events, magazines, social life, metro lifestyles, travel, etc.Not an author but experience could mark the diferencia.También loves eating especially different lugares.Va travel to beaches and mountains really completes his life.

For more details you can extract Short Run printing

How to save thousands of dollars in printing: step # 1 - send precise specifications for printing

Every printed piece that you receive in the mail, every magazine that you read and every business card that is handed to you is a custom piece. The printing process is loaded with variables that occur throughout the each step. You could spend thousands of dollars paying an Advertising Agency to create an award winning marketing piece only to have the job ruined due to a lack of communication between the estimator and the customer.

This article is not here to completely take the side of the printing company. However, this article is provided to help educate and promote consistency throughout the industry. Let's look at an example. Let's just say you would like to have 10,000 color brochures printed. You email your specs to your three favorite printers. Within your specifications you ask for 10,000 four color brochures printing on both sides on a "glossy paper". Believe it or not I have seen this specification many times over the years. The printer has several choices with this example. The printer could call and ask for clarity or they could assume that you want a 100# Gloss text when in reality you really wanted a cover weight paper and not text weight paper. Your printer may or may not take the time to call and review the inaccuracy of the specifications. So they generate the quote based upon what they "think" and submit the bid. Now lets also assume that you are soliciting three bids for this project and let's also assume that the other two printers quoted on a cover weight paper which is more expensive, therefore, you award the brochure to the other printer and have yet to notice the difference in paper.

You have probably spent countless hours writing copy and incurred the expense of graphic design on your brochure and it is now ready to send to the printer, with one exception, the specifications are incorrect. While this scenario is merely a hypothetical example, circumstances like this one exist every day in the printing industry. Within this real life example you now have two options. One, you all of a sudden realize that your brochure was quoted on the wrong stock and you notify your printer right away or your printer prints the job on the wrong paper and it is delivered. In either scenario a costly mistake has been made. Your brochure was either delivered on the wrong paper or your printer had the privilege to increase their price due to the fact that inaccurate specifications were provided.

How does the print buyer avoid costly mistakes on their specifications? Below I have put together some easy steps that will always help you provide accurate specifications to your printer.

1. Create and complete a specification form that is used to submit all specifications to your printer.

2. Your "Print Specification Form" should contain the following information:

A. Description

B. Quantity

C. Number of Colors

D. Flat Size and Finish Size

E. Number of Pages

F. Bleeds

G. Paper Type - indicate cover weight or text weight.

H. Type of digital file supplied and indicate if the platform is Mac or PC.

I. Indicate the type of proof required.

J. Indicate if there are any unique bindary instructions such as die cut, foil stamp, emboss, etc.

K. When providing the specifications indicate if there are any unique shipping instructions.

L. When a quote is submitted by the printer, compare the quote to your specifications and notify your printer via email of any questions or discrepancies.

M. Insure that you allow your printer at least 24 hours to complete a quote on any custom print quote.

While the above steps will not eliminate errors, they will be greatly reduced if they are followed correctly.

Now we will examine the above steps and examine the details of your requirements.:

Description - This will be your item identification. You may have a numbering system or use a unique name. For example: "July Open House Brochure". Ok, you are probably asking how will this one step save me money on my printing costs? So often you may decide to get several different quotes on a particular piece before you decide. If your project is called "Event Brochure" and you ask for an option in sizes for "8-1/2" x 11" vs. 11" x 17" then indicate those options within your description. Always reference your exact quote when placing the order. Therefore, you are not running the risk of your printer working from the wrong quote in the event you choose to place an order.

Quantity- certainly this goes without saying. However, I highly encourage you to carefully examine usage over the coming months and order more then you need right now. It is much cheaper for you to avoid setups when the job is printed than to pay for a reprint. So ask your printer for five quantity options so that you can accurately determine the cost differences between the quantities and make an informed decision.

Number of Colors - on your form, clearly indicate the number of colors that you want on the printed piece. Typically you can accomplish just about anything that you want to accomplish with four color process. However, there are many factors to consider when setting up your piece and we will discuss this in future articles. If you are the least bit unsure of the cost differences between 2 colors and 4 colors just ask your printer for a comparative price between the two and you examine your own options. Finally does your piece require a varnish or a coating. The need for coatings vary and is dependent upon the application of the printing piece. Do you want protection and shine with your printed piece or does it really matter. Of course there are hundreds of other factors, but for now we just want to verify that you note the type of coating that you are looking for and that you note it on your specifications.

Flat Size and Finish Size - The inaccuracy of this one specification can account for a great deal of problems in the final price as it affects the highest price consumable in most cases and that is paper. If this size is not correct within the specifications then as a print buyer you are possibly running the risk of receiving pricing that is either way too high or way to low. Simply stated, the flat size is the size before folding and the finish size is the size after it is folded.

Number of Pages - In my experience this one specification is provided incorrectly and is more widely misunderstood than any other specification. Always base the number of pages within the booklet, magazine or brochure in terms of its "finished size". For example we are going to use a booklet that's finished size is 8-1/2" x 11". Page one is the outside front cover, page two is the inside front cover and so on. In the case of the booklet that is outlined within this example you also must clearly outline if the booklet is a "self cover" or a "plus cover". A self cover uses the same paper throughout and a plus cover uses a different paper for the cover. So if our page count with a finished size of 8-1/2" x 11" is 16 total pages on 80# gloss text, then that is a 16 page self cover. If the same booklet is 16 total pages with a finished size of 8-1/2" x 11" and the 4 page cover is printed on 80# gloss cover and the 12 pages of text are printed on 80# gloss text, then this booklet is a 12 page plus cover.

Bleeds - Does color run all the way to the edge of the printed piece? If so your specifications need to note that your piece "bleeds". If it bleeds on all four sides then note that on your specifications. If it bleeds on just two sides then note that as well. The additional color that is present due to bleeds could determine if your project is printed on a larger or smaller press sheet. Typically your printer will not call you or contact you if this is left off and they will either assume one way or another. Either assumption could be wrong and could ultimately cause the price to go up or run the risk of paying too much for your project.

Paper Type - books have been written on this topic. However, I am going to attempt to condense this portion of our specs down to less than a paragraph. In our introduction we used "glossy paper" as an illustration. There are literally thousands of different paper types, sizes, colors and weights on the market today. First and foremost contact your printer and ask them for swatch books, they would be more than happy to provide any information that they can to help you formulate your specs. Also, ask your printer to explain the differences in weights and finishes of the different papers. If you are the least bit unclear what to spec then ask! This could save you thousands of dollars throughout the course of the year. Always, always clearly indicate the type of paper you want.

Digital Files - I am sure that there are many folks out there who advertise that they handle any digital file. However, rest assured you are being charged more if you provide Paintshop, Publisher, Word or Corel Draw to your printer. You may not realize it but you are simply because these applications do not seamlessly flow through the very complicated prepress workflow. In Design, Photoshop, Quark, Illustrator, Page Maker and print ready PDF's are the applications of choice. Please know there is nothing wrong with the other applications mentioned. They certainly have their place in the digital world they just do not fit within the normal prepress workflow at the majority of the print shops. Specify your application and indicate if it is a PC or Mac based platform.

Type of Proof - is your project color critical? If so request a color match proof or contract proof in your specs. If a pdf proof will work then note that as well. If you are dealing with a die cut piece or a paginated piece it is always smart to request a hard copy proof of some sort so that you can approve the project for accuracy of size and pagination.

Bindery - Die cut, foil stamp, emboss, saddle stitch, perfect bind, shrink wrap,etc. Indicate as much information as possible in a form that is easy to read and easy to understand. Within this section a drawing or sketch of the bindery requirements if very helpful and will help insure that you receive an accurate price. If the project will foil stamp or emboss then note the dimensions of the area that will be embossed or stamped.

Within this article I have just touched on the importance of providing accurate specifications to your printer. If you clearly follow the steps outlined with this article you will reduce your printing costs considerably and you will go a long way towards building credibility with your printer.

David Norcross has worked in the printing and advertising industry for 27 years in manufacturing, management and sales. David is currently the owner of One Source Graphics LLC a full service printing and marketing solution for the small business owner.

How to use postal printing to increased sales

The postcard printing is one of the most effective, but cheap ways to advertise your company or organization. For less than $99 dollars, can promote their services and products to thousands of potential customers, who can become your customers. The creation of a postcard is easier than what you might think. You can use the software you may already have on your computer, such as Microsoft Publisher, Microsoft Word or Publisher power. You can also use Google Docs (docs.google.com) to create a presentation that can be converted into a commercial ready press file file. The easiest way is to contact a company specialized in printing postcard printing and create your layout using tools they offer on their Web site online. This makes the design and order an adjustment process.

1 In front of your postcard. You want to keep the front of your postcard as clean as possible. One or two eye catchy photographs along with a brief paragraph will get the attention of the public.Use letters large and bold to show your product or service that is promoviendo.Recuerde not recharge part front your postcard with too much information.

2 Back of postcard.All the important details of the product or service being promoted should go on the rear of his card. fixing prices, location, phone numbers, Web site, etc. must be on the back. If you are mail this piece, remember to leave the right half of the back of your card blank to get the address of the recipient.

3 Track results.As if you were running a television or radio spot, you must keep track of postcard marketing results so you know what is the return on investment. There are some tricks to keep track of the resultados.puede place a coupon on the back of his tarjeta.Algunas ideas are:

or "15% on your next order with this card!"
or "Bring this card to the store before 15 May of a 10% discount reception",
or "receive 10% off your next purchase (new customers only)"

You can also create a custom Web site and add Google Installation URL analytics so you know how many clicks on the postcards are generating.Check new visitors to the specific URL often to get an idea of how the postcards are functioning.

4 Correo.Si his printing company is outside mail postcards for you, you should have a database with the destinatarios.Su printing company asked to provide them database in XLS or CVS Microsoft Excel formats.Most CRM, Zoho Office suite, Microsoft Outlook, etc. has the export that will create the appropriate usted.Si format function does not have a database, you might consider services such as InfoUSA.com and SalesGenie.com to obtain a personalized perspectiva.Si database is outside mail postcards yourself, make sure you have ready for your postcards are listos.puede mailing list work printing labels using Microsoft Outlook and Microsoft Office to merge your contacts and print mailing labels.

5 Distribution. If you are distributing your postcards to door, be sure to contact the Office of his city to make sure that you don't need any special permission to make the distribution of the street.

Visit http://www.866Print20.com for designing your postcards online at an incredible price!
Expert Editor, journal marketing, graphic designer, web designer and blogger with over 14 years of experience in marketing and the field of the publicidad.Fundada magnificent marketing and group publishing in 2006 with three objectives in mind: helping businesses succeed with striking marketing materials, develop effective marketing strategies that increase their profits, and bring to life publications (print and online) that make a difference.

How to write search relevant articles get published Ezine

A good ezine writer can become a star in their field when
widely published. Those who provide great content and
(who make it easy to publish), can escalate their writing
careers. Organizations who publish quality content in trade
for publicity can achieve maximum exposure if they follow
some simple guidelines.

As an ezine editor, my job is to filter and present interesting
and compelling content to our visitors. I frequently visit the
free article web sites and find a wide variety of article ideas.
Often, I am disappointed. - Many articles have sound
merits, but are either poorly written or formatted in a manner
that is not compatible with our page layout." The latter is the
most frustrating reason to reject articles. - "It may have been
a great piece of writing, but the author chose to clutter it up
with excessive self-serving ad copy and URLs."

A good article is one that takes an objective view of a
subject. This approach will better engage the reader, as it
possesses a higher degree of believability. Just like in
verbal conversation, the listener (reader) backs away in a
defensive posture when someone is being pushy. The
reader is less likely to believe all that is said because they
detect an ulterior motive of the author. For example, biased,
one-sided reporting has less value to the reader than
detailing a rational argument addressing both sides of an
issue. -Even if the author is clearly biased, they can still
address the subject from the reader's point of view.

The reason why most profit-based ezines will publish your
article is to build traffic. Just like print magazines,
readership drives the business model. - The more readers,
the more advertisement exposure. Most ezines are in
business to provide a service to advertisers. This is widely
true with most print magazines and newspapers as well.

Ezines generally hope that your article will have a ready
made answer for someone conducting a specific internet
search on Google, Yahoo, MSN or other search engines.
The text of your article will be indexed into these search
engines so that the public can find your article. With Google,
their page order ranking system is forever changing. The
Google system for instance, (today fielding the majority of
Internet searches) is based on "degree of relevance".
Google measures relevance not only by the specific content
in your article, but also by the related subject matter on the
host ezine web site, as well as the number of links pointing
to the page and host site. That's why your article may rank
higher on one site over another based on the specific
search criteria. Just remember that the search engines are
getting smarter every year. They are getting better at
detecting quality over quantity.

Here Are Some Dos and Don'ts From an Ezine
Content
Editor's Perspective:

Write a Good Lead-in:

Make sure the first two lines of your first paragraph are very
appropriate to your subject. Write catchy descriptive titles: no
more than 65 characters. - (You will notice that there are
about 65 characters that show up on the title line of a
Google search result page). Try to write like a news writer. -
Most important information up front, with the supportive data
towards the end. Your whole article should be generally
written with this rule in mind as well.

Be Original.

Have a unique perspective on your topic. Too often I see
very general subjects that will never stand out from the sea
of content on the Internet. - And thus never come up when
searched. If you are going to spend the time to write
something, try to narrow the focus and answer a specific
topic for a specific reader. This approach will allow you to
"work and turn" or tweak the article with a different angle and
different audience with little effort. - Resulting in more
exposure with less work.

Don't Write a Blatant "Advertorial".

Don't write overtly self-serving advertorials unless you just
want your articles to only appear on the
come-get-your-free-content web sites. Remember, your
articles will have the best chance of being seen if it is
associated with other similar content.

We all know the reason why most people are writing and
distributing free content, but don't make it so obvious that
you loose credibility with the reader. Intelligent readers will
know when they are being "sold to" and will stop reading
before they get to the end of your article. Most quality ezines
(ones that readers respect and come back to), don't want to
publish a pushy sales pitch. -It will just make their readers
not want to come back. There are a lot of ways a good writer
can cleverly disguise their motives. The easiest way is to be
complete, truthful and objective so that you gain the trust of
the reader. Put your sales pitch on the your page link in your
byline. This way, readers will be more ready to accept your
sales pitch since they specifically requested information
about your product or service.

Don't Write About Something You Don't
Know.

Put some meat into your article. The reader should walk
away with something useful. I see a lot of articles that are
simply a regurgitation of widely known information. As a
publisher, I will remember your name and avoid your work if
it is sub-standard, inaccurate, or immature. Expect
excellence in yourself. If you are writing about something
you don't know, do the research and become an expert.
Your goal should be to give the reader something they
probably did not previously know about.

Don't Overstate Your Keywords.

Redundancy can be boring to read. I often review articles
that make such an obvious attempt to repeat specific
keywords or key phrases that the writing is almost useless
in conveying the subject matter. Search engines will detect
and reject this belligerent abuse of the Internet and so will
most readers. It is best not to make a conscious effort to
boost keyword count in your article. Your subject is what it
is. It will be recognized as relevant when your keywords and
phrases are found in a natural, common and organic
manner.

Don't Write Over the Top of Your Readers.

Write in plain English (or French, German, Japanese, etc.)
so that your target audience will quickly understand what
you are saying. If you are presenting a highly technical
subject, work from the lowest common denominator. If your
lowest common denominator is a lawyer from Harvard, then
your writing can be a bit more complex than if your audience
includes high-school dropouts. However, technical people
enjoy easy reading too.

Please Check Your Spelling.

If I see blatant spelling errors, I will also assume that the
author is not credible and reject the article. If I get to know
your name as a writer who does not check spelling and
grammar, I will avoid looking at your articles. Most editors
don't want to waste time and spell check your work. More
importantly, some of the free article distribution sites
specifically state that the articles cannot be altered. Don't let
bad spelling and grammar keep you from getting your work
published.

Keep you Bio Brief and to the Point.

You want your bio to be short and to the point. Your URL link
should be aimed at a specific page that supports the
purpose of your article. I reject a lot of articles because the
bio reads like an in-your-face advertisement. This is fine if
you do not want to see you work on high quality sites. It is
best to keep the URL's to a minimum (no more than three).
You can always make a special destination page for your
article and place all the copy and URL's you want. Eliminate
redundant copy such as "come visit our web site" or "click
here for more information" And don't make clever formatting
like "F-R-E-E N-E-W-S-L-E-T-T-E-R" or "LOWEST
PRICES!!!" unless you only want your article to appear in low
end ezines and spam sites.

I once had an e-mail complaint from an irate writer who
wanted their article formatted with a lot of "all caps"
statements and to stand out from other writers. I quickly
e-mailed her back with a short note: "No problem. It's fixed!".
She emailed later complaining that she could no longer find
any of her articles on our web site. My point is that there are
a lot of cooperative writers out there and it should be looked
as a cooperative effort between the writer, publisher (and
yes, sponsors) to deliver compelling and worthwhile content
to the reader.

I review countless great articles with incompatible bylines;
as a publisher, I want to respect the wishes of each writer by
including all information they provide. Too often, I reject
articles because the writer feels it necessary to include
excessive information about their services or products. The
worst thing is pushy sales pitches and cute call-to-action
statements that were all the rage in those 1970's marketing
seminars. As a reader, I find this barrage of ad spam to be
confusing clutter that is a distraction and worse, a way to
discredit the article information I had just read.

In the long run, you will find your efforts to have the most
value if they are published on web sites offering cohesive
and quality subject matter to a specific audience. When your
article is published along with other articles within the same
subject grouping, it stands a much better chance of being
found and read. It is important for you to get good quality
links from your EzineArticles so that it builds relevance for
your target web site and cause. Make it easy on us editors
by making your great writing easy to publish!

David Petrich is senior editor for http://www.JustChange.net -an ezine dedicated to helping people accomplish positive changes in their lives. He is also a copywriter for http://www.JDEZ.com - a manufacturer of chic yoga apparel for men and women. David has more than 25 years experience in helping businesses with market communication strategies.

(c) 2005 D. Petrich. (This article may be freely published on your web site provided it is left unchanged including the authors bio with clickable URLs. This article may not be used in conjunction with SPAM email.)